With big LPL backing, the Robertson Stephens brand revives to roll up advisors to the suddenly wealthy

RIABiz

Joe Piazza is taking the once-premium San Francisco investment banking brand and combining with Fortigent to lure brokers to a hybrid platform

Brooke's Note: What says everything about what the Robertson Stephens brand once meant was that when I moved to San Francisco I was told where the young "Robbie" guns had drinks on Friday after work. It was suggested maybe I go there to tap into the pulse of business activity in the city and region. But the brand will impress me even more if it can pull a Lazarus-like rise from what sure had the appearance of dead as captured by a 2002 article in The Economist: Boom, Fizzle, Silence. If anyone can turn fizzle to sizzle, it's someone like Joe Piazza. He believes.

The once-great underdog investment banking brand of Robertson Stephens is getting another shot at life after one of its former executives bought it and set up an RIA and broker-dealer under the name.

Joe Piazza has rented 8,000 square feet on the Bank of America building's 16th floor at 555 California St. in San Francisco on behalf of his new venture, Robertson Stephens Asset Management, and its sister broker-dealer, Robertson Stephens Securities.

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Carina MerrickRIABiz