August 31, 2022 – When developing a content marketing strategy, one of the most important things is to have a clear idea of what the target audience is. After you’ve determined it through your research and analytics, it would be a good idea to create a client persona. Here’s everything you need to know about it:

What Is a Client Persona?

Client personas are semi-fictional characters whose goals and characteristics represent the needs of a larger group of clients. These needs are based on the real data of your existing and potential clients. Building a client persona ensures that the marketing efforts are targeted and personalized to appeal to your ideal clientele.

Creating client personas and building business strategies around the same help you focus your time and resources on appealing to the right audience and bringing in ideal customers. As a wealth management company, creating client personas for marketing provides a comprehensive guide for creating services and solutions that will translate to your target audience clearly.

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