In last month’s marketing article, SEO: Be Sure to Show Up When Searched, we discussed the importance of SEO (Search Engine Optimization) and the steps to get started. As an extension, this month, we dive into some ways that we at Robertson Stephens implement to improve our website’s and advisor team’s visibility and ranking on search engine results pages (SERPs). Our goal is to be on the 1st page, and even the 1st link, that a viewer sees on any search engine.
Here are some tips that we employ:
- Quality content: We are always creating high-quality, valuable, and relevant content that provides a solution to our target audience’s needs or problems.
- Site structure and navigation: We have created a clear and organized website structure with easy-to-use navigation. This makes it easier for search engines to index our website.
- Internal linking: Whenever possible, we like to use internal linking to connect our website’s pages and improve the user experience. This also helps search engines understand the hierarchy and relevance of our website’s pages.
- Keyword research: We use a variety of keywords in our website content and metadata to help target a specific audience.
- Social media presence: We actively maintain our social media presence and share our website’s content to increase visibility and drive traffic.
- Analytics and monitoring: We regularly track our website’s performance using tools like Google Analytics and our SEO efforts to identify areas for improvement.
By following these SEO best practices, we have been able to improve our website’s visibility, attract more organic traffic and grow our online presence.