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Trump’s Political “Tape Bombs” and the Santa Claus Rally

By John Lau

December 2, 2024 – On Monday last week, after the close, President-elect Trump dropped a political “tape bomb” by threatening to levy 25% tariffs against Canada and Mexico and add an additional 10% tariff on China. The impact of the threat didn’t push the S&P 500 lower, but it did cause a mild drop in the “Trump trade” sensitive indices and sectors (industrials, materials, and energy) as the Dow Industrials and small caps were solidly lower following the open while the S&P 500 and Nasdaq were modestly higher. But the news didn’t weigh materially on the broader markets as one might expect, and this is why I think:

First, let’s be clear: If 25% tariffs were levied against Mexico and Canada, it would be a significant negative for markets as numerous industries import from Mexico and Canada, with the auto markets particularly exposed. Bottom line, these would be material headwinds on markets as they’d lower earnings expectations and boost inflation estimates (and Treasury yields).

The reason the market didn’t materially react to the threats, however, is simply because it doesn’t believe Trump will follow through with them, and here may be the reasons why.

First, Trump watches markets, and he knows that 25% tariffs on Mexico and Canada would cause a pullback (if not an outright correction). Trump views a strong stock market as a barometer of his economic policies and voter sentiment, and he is not likely to pursue policies that could derail the rally.

Second, while it was a provocative headline, Trump’s threat is actually nothing new as he had done it before. During his first administration, he threatened 25% tariffs against Mexico if they did not stop the wave of immigrants migrating from Central America towards the southern U.S. border. Mexico did address the migration, but the tariff threat was never fulfilled. Given this history, markets view the tariff increase as merely a threat designed to produce some sort of policy movement that addresses Trump’s reasons behind the threat: illegal immigration and fentanyl. Case in point: Trump had a call with the President of Mexico, Claudia Sheinbaum, on Wednesday (the day before Thanksgiving) and characterized the call as “productive,” while Canada announced measures to strengthen the border, thus easing trade tensions between the three countries.

Third, the legality of these threats is not totally clear and there would likely be legal challenges to any punitive tariffs from specific American industries. The U.S. already has a legally binding trade agreement in place with Canada and Mexico (the United States-Mexico-Canada Agreement, or USMCA), which Trump himself negotiated. The president of the United States does have wide authority on tariffs, but it’s not absolute, and whether these tariffs could be implemented without 1) exiting the USMCA and 2) extensive legal review is unclear.

The market is using Trump’s first administration as a guide for how to react to disruptive policy headlines, and the truth is that for all the tariff bluster from Trump in the first administration, very little was actually implemented.

Bottom line, we are all going to have to get re-accustomed to political “tape bombs” from Trump (such as the 25% tariffs on Mexico and Canada), but until the market believes his unorthodox or disruptive policies will actually be implemented, they may cause temporary volatility but won’t likely derail the rally.

As such, the outlook for a Santa rally into year-end remains generally positive. Growth remains “fine,” and a soft landing is likely; inflation isn’t spooking the Fed, and a rate cut in December is entirely possible. Combine all that with very positive seasonality (especially when markets are up this much YTD), and despite very stretched valuations, a grind higher into year-end remains entirely possible (if not likely).

Beyond Dec. 31, however, the outlook for markets will become more mixed as at least some of Trump’s tape bomb headlines will become policy, and the focus will turn to yields, tax cuts, the number of remaining rate cuts, trade, and growth. For now, investors see this as a 2025 problem, and the near-term road to a grind higher into year-end remains largely clear.

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