
2026 Q2 Market Letter: It’s The Vibe
July 10, 2026 – The U.S. consumer is decidedly not happy. In fact, as Chart 1 shows, U.S. consumer sentiment currently sits at its lowest level in 10 years—worse than during the depth of COVID, the 40-year peak of 9% inflation of 2022, or the rate hikes of 2023-2024. There are myriad reasons for this unhappiness, starting, of course, with inflation. After decades of stable inflation, the post-COVID spikes blindsided consumers and materially eroded their spending power. Ten thousand dollars in 2019 dollars is worth only $7,629 today, a 24% drop in purchasing power.[1] The impact of this change is felt by anyone who has not seen a corresponding increase in their income. While real wages have barely moved (+1.0%) since 2019, there have been sharp divergences across

